An essential skill for any entrepreneur is public speaking: learning to convey a message clearly and effectively in various (and sometimes uncomfortable) settings.
Really, anyone needs to get their personal brand message together in a way that they can explain who they are and what they do in a very concise way. When given a specified amount of time to explain who you are and what you do, you should be prepared to use that time wisely.
In the environment of an entrepreneurial ecosystem you will eventually find yourself in a situation where you have less than 30 seconds to make a point. Sometimes you get a minute and sometimes you get five. Never will you get an infinite amount of time. You don't get to stumble through your message and expect positive results.
So pitch and pitch often. Practice, and work your way through the message until it's clear and you can convey the message clearly in virtually any setting. Find an audience that is willing to provide you with critical feedback. An audience with experience listening to pitches is ideal. Every successful startup community should have regularly scheduled events that provide a platform for people to pitch ideas. If you don't have one, start one.
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