This might sound crazy, but there are companies out there that say: "We're not looking at revenue models right now, we're just trying to build an awesome product." One might be tempted to respond: "Money makes business fun and you should try to make some money now." If you are looking to build a small business, the quickest way to a dollar is often the best path to choose. When building a startup with high growth potential focusing on dollar signs early could become your killer. Thinking that you can disrupt an entire industry takes time and is a crazy idea that often requires a counterintuitive strategy.
When putting together a business plan you may focus on the price of the good or service, doing enough research to think (rather confidently) that if you make it and sell it for a profit, you win. Successful business launched. Who knows when you'll hit capacity.
Know that there are different mindsets working in the business community. Validated learning and customer feedback can be much greater long term than the fastest path to a buck. The quickest path to your customer is the smart decision if you want to build something that will be useful to the largest audience. The more customer interactions the better and paying customers can be harder to find than early adopters. Give it away for free, so that price is not a barrier, and gain the feedback that makes the product more awesome over time.
It's hard to get people to understand the mindset of a startup entrepreneur. Someone that doesn't just want to be self-employed and have enough money to live. These are the people that have a crazy level of passion for building something that could change the world and positively impact the most people possible. I find the most joy in thinking I can change the world and if I fail, I fail. Trying the hardest I can possibly try to be the most awesome I can be is far more enjoyable than just being self-employed or collecting a paycheck. There is more to life than a dollar.
No comments:
Post a Comment